Personal Brand Intelligence

Stand out. Get chosen.
Know exactly where you stand.

Find out where you stand, where you're headed, and what to do next.

Run your trust diagnosis

Free trust diagnosis · Score + archetype + first 3 moves in 2 minutes.

0Trust Score

Strong

Identity

Fluency

Capital

Availability

Persuasion

Friction

Resonance

Your trust diagnosis reveals where you stand — and what to do next

Analyses run

Trust dimensions

0 measured

Voice profiles

0 archetypes

Your path

Diagnose → Grow → Lead

How we measure trust

IdentityPersuasionCapitalFrictionResonanceAvailabilityFluency

7 dimensions that determine whether people trust, remember, and choose you.

Most profiles blend in. Yours won't.

EvenTrust shows you exactly where you stand — and gives you the moves to stand out.

Before

No trust scoreNo archetypeNo strategy

Generic. Forgettable. No feedback loop.

After EvenTrust

Sage

Identity

Fluency

Capital

Trust: 73/100Sage archetypeWeekly coaching

Measurable. Distinctive. Compounding.

Diagnose → Understand → Act

Three steps from “I think my brand is fine” to knowing exactly what to do next.

Diagnose

Paste your LinkedIn posts. Get a trust score, your voice archetype, and a clear map of strengths and blind spots.

Understand

See exactly where you stand vs. your industry — and the 3 moves that would change your positioning fastest.

Act

Write posts that compound trust. Every draft is coached by your diagnosis — not a generic template.

0 voice archetypes

Every personal brand has a natural voice type. Your diagnosis reveals yours — plus the shadow patterns that might be holding you back.

Stability & Control

Structure, safety, and institutional trust

Ruler

Control, structure, order

W:2 C:5

Caregiver

Protect, nurture, serve

W:5 C:3

Creator

Innovation, self-expression

W:3 C:3

Innocent

Safety, simplicity, optimism

W:5 C:2

Belonging & Connection

Relatability, warmth, and shared identity

Everyman

Belonging, authenticity

W:5 C:2

Lover

Intimacy, beauty, sensory

W:5 C:3

Jester

Joy, irreverence, truth-through-humor

W:5 C:2

Mastery & Risk

Achievement, disruption, and transformation

Hero

Mastery, courage, proving worth

W:2 C:5

Outlaw

Liberation, disruption

W:2 C:4

Magician

Transformation, catalysis

W:3 C:4

Independence & Fulfillment

Freedom, wisdom, and discovery

Explorer

Freedom, discovery

W:2 C:3

Sage

Truth, wisdom, understanding

W:2 C:5

FN8 Extended

Proprietary blended archetypes

Mentor

Empowerment through teaching

W:4 C:4blend

Trickster

Pattern disruption through provocation

W:3 C:4blend

Curator

Pattern recognition and synthesis

W:3 C:4blend

Translator

Making complex accessible

W:4 C:3blend

Trusted Advisor

Long-term relationship stewardship

W:4 C:4blend

Visionary

Seeing the future before others

W:3 C:4blend

Discover your archetype →

Seven ways people decide to trust you

Your trust score isn't one number — it's seven. Each dimension reveals a different lever you can pull to stand out and get chosen.

Identity

Kapferer

Identity Coherence

Weight: 18%

Persuasion

Cialdini

Persuasion Architecture

Weight: 16%

Capital

Bourdieu

Trust Capital

Weight: 15%

Friction

Beck

Trust Friction

Weight: 14%

Resonance

Bogdan

Empathic Resonance

Weight: 14%

Availability

Sharp

Availability

Weight: 12%

Fluency

Kahneman

Processing Fluency

Weight: 11%

Every score is computed from research-backed models — not opinions, not vibes. You get a clear diagnosis, and clear steps to improve each dimension.

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Trust Analysis Report

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